Business Development

Business development is referred to as the continuous development of an innovative, not yet developed business segment or market. Therefore, business development does not constitute a specific measurement, but is a continuous process with the purpose to produce and enhance a market edge versus competitors. Professional international business development ensures the profitable and sustainable realization of expansion objectives beyond own borders.

Business development uses different techniques, as e.g. the evaluation of selling markets, the identification of marketing and sales opportunities, the development of a profound analysis of the target market, customers and competitors, the development of current and future customer preferences and requirements, as well as the intensive monitoring of the competition.

In the course of a business development process we may provide an operative implementation of a business model that can be defined, which in turn enables the business to engage successfully, sustainably and directly in the new market or - if decided - a search for the right potential partner will be initiated to pave the way for a profitable cooperation in the market.

As professional business development providers, we develop new market segments and markets in collaboration with you. Although we do have partnerships and ties in selected regions of the Middle East, we mainly focus on Iran, where we actively participated in numerous international projects. Here we are strong and are proud to be one of the most recognized companies in this field.

Be it as a full-range business development project, where we develop new markets on a business’ behalf, or be it selected actions in the course of our strategic consulting – we support you in the market development and provide you with our professional and intercultural know-how as well as our trans-sectoral network.

Development of New Markets

The focus of our business development activities relies on the new development, respectively, the further development of markets and business segments.

By providing market entry strategies, market analysis, market researches, coaching and many more services, we do assist you in your entry strategies for the Middle East and especially Iran.

Contrary to the “trial and error”-principle, our approach of business development is the one of a controlled market entry. This is the only possibility to enter a market or a new market segment cost efficiently and at minimum risk.

A controlled market entry requires adequate know-how in the areas of:

• general and specialized business environment
• investment climate and legal framework
• market standards and market trends
• target groups and customer expectations
• existing and future customer preferences
• competitors situation
• product / product design
• etc.

Marz Gostar Persia as your partner possesses this kind of know-how, gathered in numerous projects in various market segments and industries. We know how a controlled market entry must be organized and structured to guarantee sustainable and successful activities for your business in the new market.